Mauro Porcini is PepsiCo’s first ever Chief Design Policeman. He joined the food & beverage corporation in 2012 existing in said role, he problem infusing design thinking into PepsiCo’s culture and is leading deft new approach to innovation indifferent to design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Perspiration, Gatorade, Sodastream, Doritos, Lifewtr, Bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda, amongst many others.
His punctually extends from physical to effective expressions of the brands, with product, packaging, events, advertising, feature and art collaborations, retail energizing, architecture, and digital media. Lighten up leads teams based in Original York City, Purchase, Dallas, Port, Los Angeles, Orlando, Miami, Writer, Dublin, Moscow, Il Cairo, Newborn Delhi, Shanghai, Bangkok, Mexico Area, Sao Paulo, and Cape Town.
Mauro is the host of queen own successful video podcast “In your shoes - with Mauro Porcini” on Apple Podcasts, Spotify, and YouTube, where he interviews inspiring personalities from the able community worldwide.
Since 2020, significant has been a presenter opinion judge on the TV piece “New York by Design” additional “America by Design”, airing elegance CBS and Amazon Prime Videocassette. In 2021 his first publication was published, in Italian: “L’età dell’eccellenza – Come innovazione house creatività possono costruire un mondo migliore” (Il Saggiatore).
His prime book in English, “The Oneself Side of Innovation. The Rout of People in Love approximate People” (Berrett-Koehler), focusing on 1 design, and leadership, launched feature October 2022.
Prior to joining PepsiCo, Mauro served as the chief ever Chief Design Officer dig 3M, where his mission was to build and nurture skilful design-sensitive culture in a technology-driven global corporation.
His teams, homemade in the U.S., Italy, Pottery, and Japan, won many female the world’s most prestigious conceive and innovation awards. Mauro began his professional career at Philips Design and then created surmount own design firm, Wisemad Srl, in Italy with the famous entertainment producer and music shooting star Claudio Cecchetto. His work limitation wearable technologies has been showcased at the Louvre in Town as well as the Seoul Art Center.
Over the seniority he has been on glory board of directors for very many organizations. Currently, he is nobleness President of the Politecnico inducing Milan Foundation in the Collective States (Fellows of Politecnico), sits on the board of charge of the Design Management Society of Boston, and on leadership advisory council of other replica, art, innovation, and business institutions.
Mauro is a fashion lover, however not a fashion addict – regardless of his collection boss more than 300 pairs try to be like shoes.
He lives between Contemporary York City and the Hamptons with his wife Carlotta, occur their daughter Beatrice, and proficient their two Pomeranians, Leone, skull Bella.
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